Who We Are

A strong team, with a deep well of experience and talent who can help you tell your story and effectively deliver your message.

Will Robinson

Founding Partner

Will is a nationally recognized political media consultant and was named the AAPC Democratic Campaign Strategist of the Year for 2012.

Will Robinson is one of the leading messaging strategists in the country and an early champion of the integration of new media and traditional advertising. Will's talent in developing the message, creating a strategy for specific media vehicles, and implementing advertising has made him one of the most effective progressive media consultants. He has received over 50 awards for his creative work.

Will started his political career while in High School, using the Drexel University mainframe to create some of the first computerized precinct targeting for a local Congressional campaign. When he was 16, his Congressman let him live in the basement, so he could work as an Intern on Capitol Hill. Will paid for his way through Georgetown University by working in Congress and at the National Committee for an Effective Congress, where he helped create the practice of data-driven campaigning.

Will established and became the first Executive Director of Project 500; the Democratic Party's redistricting effort. In 1989, Ron Brown recruited Will as the Campaign Director of the Democratic National Committee, where he and Paul Tully created a new party structure and strategy called "The Coordinated Campaign," helping Bill Clinton defeat George H.W. Bush.

For the past 25 years, Will continued his career in politics as media producer and consultant, winning over 40 national, statewide, and congressional races. Will is also one of the founders of the Ballot Initiative Strategy Center and has a lifetime 84-7 record on statewide ballot measures. He splits his time between Washington, D.C. and Maine with his wife and daughter.

Tierney Hunt

Founding Partner

A founding partner in The New Media Firm, Hunt has earned a reputation as a skilled political strategist, director, producer and writer.

A founding partner in The New Media Firm, Hunt has earned a reputation as a skilled political strategist, director, producer and writer. For over twenty years, she has directed award-winning ads for competitive races across the country, helping to elect Governors and dozens of members of the U.S. House and other statewide offices.

Tierney is known for her expertise crafting messages to motivate and persuade women voters and has worked on dozens of independent expenditure campaigns across the country.

Her clients have included EMILY’s List WOMEN VOTE!, independent expenditures on behalf of Barack Obama, The Hub Project, Planned Parenthood Votes, NARAL Pro-Choice America, Galvanize, Sierra Club, Democratic Attorneys General Association, Democratic Congressional Campaign Committee, Service Employees International Union, Alliance for a Better Minnesota, New Jersey Education Association, and the National Education Association, among many others. She has also worked extensively on ballot campaigns for public health measures, minimum wage, and education funding. In 2018 and 2020, she led several IE campaigns that resulted in flipping Republican-held state legislative and winning U.S. House seats throughout the country.

Jake Bradley

Digital Media Buyer

Jake’s creative and digital skillset helps our clients run aggressive and cutting-edge programs.

Hailing from Scranton, Pennsylvania, Jake joined The New Media Firm after years in the digital space working on projects both large and small. From a Silicon Valley startup, political campaigns, and helping lead Scranton4Biden.com, Jake has delivered successful digital media programs across the country. On top of media buying skills, he brings experience writing, filming, and editing digital content to help our clients tell their story.

Jake's formal education in Economics and Film Studies comes from the creative talent-producing University of Colorado-Boulder, where he earned cum laude and magna cum laude honors.

Matt Burgess


With an extensive background in communications and developing winning messages, Matt is a strategic advisor to candidates, elected officials, and advocacy organizations across the country.

For over two decades, Matt Burgess has served at the most senior levels in campaigns, at the nation’s leading progressive organizations, and managed winning campaigns for United States Senate and Governor.

Matt managed now-U.S. Senator Maggie Hassan's 2012 campaign for governor of New Hampshire resulting in a 12-point victory for the first-time statewide candidate. In 2014, a terrible year for Democrats, Matt managed U.S. Senator Al Franken's reelection in Minnesota directing the team that brought Franken a 10-point victory from a 312-vote margin in 2008. Meet the Press host Chuck Todd named the Franken campaign “the best of 2014.”

Matt has also served in senior communications roles on dozens of campaigns on the ground in Florida, Rhode Island, Michigan, Indiana, North Carolina, and New Hampshire, and during his time at EMILY’s List where he recruited and worked with candidates for U.S. Senate, House, and Governor.

Matt has broad experience working with advocacy organizations to implement political and communications strategies, having served as Senior Political Strategist for Planned Parenthood Action Fund, Political Director for Everytown for Gun Safety, Executive Vice President at End Citizens United, and consulted with NARAL Pro-Choice America, Communications Workers of America and others. He currently serves as a Senior Advisor to the Blue Leadership Collaborative, a training program designed to help retain the strongest, most representative Democratic talent in the country. He lives in Washington, DC with his husband Cole and their dog Chester.

Linda Havilland

Director of Finance and Accounting

Linda brings more than fifteen years of experience as a business manager and bookkeeper for political media firms.

Linda's personal commitment to progressive candidates and causes enables her to put in the long hours necessary to get the job done during the busy political season. Linda runs the office and manages accounts with an unparalleled attention to detail and a boundless dedication to client service. She is a graduate of the University of Maryland and an enthusiastic fan of the Terrapin women’s basketball team. Linda lives in Gaithersburg, MD with her wife, Cindy, where they enjoy hiking and geocaching.

Lisa Havilland

Assistant Director of Finance

With an eye for detail, Lisa brings years of experience from the financial and legal world to manage TNMF’s accounts and ensure that the books are always in order.

As Assistant Director of Finance at TNMF, Lisa helps to manage the financial accounts. Her dedication to public service and social justice give her the drive to make sure that things run efficiently behind the scenes, especially during the busy political season.

Lisa brings almost 10 years of experience in the finance and banking world as an employee for CapitalSource Finance, followed by a legal career fighting for social justice, judicial reform, and victims of child abduction. Most recently, Lisa served as a Public Defender, working to uphold the constitutional rights of people who needed a voice.

Lisa is a Maryland native, and proud graduate of Wilson College and GW Law. In her free time, she enjoys riding and showing horses, and spending time outdoors with family, friends, and her beloved foxhound, Melrose.

Jason McKnight

Vice President

Creative lead Jason McKnight has crafted messaging and strategy for a range of political, institutional, corporate and media clients for over twenty years.

A talented writer and director, Jason brings to the table a unique mix of creativity and analytical ability, keen visual and narrative instincts, and a knack for seeing beyond the details to the bigger picture.

With The New Media Firm since 2008, Jason has written, produced and directed TV, radio and online advertising for institutional clients like NEA (and state affiliates in NJ, OH, NC, ME, MD, and DE), AFL-CIO, SEIU and AFSCME; for successful ballot initiatives in Maine, Massachusetts, Georgia, Oregon and Colorado, and for candidate and independent expenditure campaigns around the country. His compelling ads continue to garner recognition from industry leaders- receiving Pollie and Reed awards each year. In 2018, he produced creative for several IE campaigns that resulted in flipping Republican house seats throughout the country.

An avid photographer, he is an Ohio native, a graduate of The University of North Carolina, and lives with his wife in Falls Church, VA.

Michael Nance

Digital Media Buyer

Michael brings a new perspective to running effective digital campaigns for progressive candidates and causes.

After deciding to use his voice and energy to make our country and the world a better place, Michael joined The New Media Firm in early 2022. He works with the firm’s digital team to create, build, optimize, and report on digital programs large and small for clients. Prior to joining the firm, Michael worked with a market research company where he focused on building brand awareness and content creation for his clients.

Michael graduated from Salisbury University in Winter 2021 after receiving a bachelor's degree in Interdisciplinary Studies. In his free time, he enjoys listening to music, playing video games with friends, and learning new trends in the digital marketing industry.

Shyla Palm

Production Manager

Shyla has worked with nonprofit organizations, associations, government agencies and corporate broadcast clients to create documentary films and nonfiction television series.

In 2008, Shyla landed at the multi-faceted media company, GVI, Inc. From there she began working with Journey Films in Alexandria, VA, specializing in spiritual themed film production.

Seeking more experience, Shyla paved her way scheduling content for streaming partners on the multi- platform programming team and gained her first opportunity to work in production management at National Geographic Channel.

Most recently, her focus is cultivating and maintaining relationships with clients, managing logistics, budgeting, and scheduling as Production Manager at TNMF. Shyla works with our creative and finance teams to produce digital, television and radio advertisements.

Born and raised in Maryland, Shyla is a graduate of Howard University.

Rina Patel

Senior Political Strategist

Rina brings her experience from the political and campaign world and the Biden Administration to The New Media Firm.

Rina works with the New Media Firm’s progressive political clients to help them execute their visions for success. Rina joined The New Media Firm in early 2022 from the Biden Administration where she was recognized for her outstanding leadership and valuable contributions by her colleagues. Prior to joining the administration, Rina worked on progressive coalition and labor engagement for the 59th Presidential Inauguration Committee, the Biden Harris Coordinated Campaign in North Carolina, and the 2020 Democratic National Convention Committee.

Before hitting the campaign trail, she worked on Capitol Hill for Senator Claire McCaskill (D-MO), Representative Madeleine Dean (D-PA), and the Congressional Equality Caucus. Rina attended Bryn Mawr College, is a proud Girl Scout alum, and lives in Washington DC. In her spare time, she can be found honing her crochet skills or practicing with her kickball and bocce teams.

Bill Redding

Senior Vice President, Digital and Targeting Director

A native New Englander, Bill brings together a passion and commitment to progressive ideals with his deep understanding of the latest organizing data and technologies to design, implement and manage effective digital campaigns at the federal, state and local levels.

Bill has over twenty years of experience bringing together traditional campaign, marketing and advocacy knowledge with data and technology to produce real and measurable results for clients. His work with the senior and aging community spans more than a decade, working directly with the AARP, Alliance for Retired Americans, National Public Pension Coalition, National Committee to Preserve Social Security and Medicare, and the San Francisco Community Living Campaign. Prior to embarking on his career in politics, Bill was a systems administration consultant with InfoImage, an old IBM-Lotus Business Partner.

Before joining The New Media Firm, Bill was a senior vice-president with Revolution Messaging, a senior strategist with The Campaign Workshop, a senior advisor for grassroots advocacy at AARP, and worked for a long list of other non-profits, labor unions and campaigns. He was a Campaigns & Elections “Rising Star” for his leadership on the 2010 Arizona Coordinated Campaign. He also held local elected office, serving as a school committee member in his hometown of North Attleboro, MA. Bill lives in Washington, DC with his wife and their three children.

Mark Speidel

Digital Media Buying Manager

Mark’s experience in the digital media industry across platforms provides a unique perspective on running effective digital campaigns for progressive candidates and causes.

Mark was raised in New Jersey and is a proud graduate of The University of Maryland. After majoring in Government and Politics, Mark chose to stay in the Washington DC area and found himself working on a social media sentiment analysis project focusing on politics. Building on that experience, Mark went to work at another progressive political agency, and then a programmatic technology vendor where he shifted his focus to direct response, corporate advertising. With an eye on this critical election ahead of us, Mark decided that he wanted to get back into the political field and joined The New Media Firm to champion progressive values. In his free time Mark enjoys riding his bike, playing intramural sports, and supporting DC United.

Kate Vibbert

Senior Political Strategist

With a strong background in digital, writing, and rapid response, Kate's experience brings a unique perspective to The New Media Firm’s clients across the country.

Kate started her work in politics serving on the national digital rapid response team on Hillary Clinton's 2016 presidential campaign. In 2017, she helped elect Virginia Governor Ralph Northam while serving as the campaign’s deputy digital director. She worked to conceptualize out-of-the-box political ads at Priorities USA during the 2018 cycle, and later moved out to Des Moines, Iowa for two years to hold Sens. Grassley and Ernst accountable for their terrible records on health care.

During the 2020 election cycle, Kate served as the Digital Electoral Campaigns Manager at Planned Parenthood Action Fund helping make reproductive rights a priority for Democrats up and down the ticket. Most recently, she worked at Democracy Docket fighting to protect and expand voting rights across the country. Kate was raised in New York and graduated from Tufts University in Massachusetts. She lives in Washington DC with her partner and their dog, Beesly.