Creative lead Jason McKnight has crafted messaging and strategy for a range of political, institutional, corporate and media clients for more than two decades.
A talented writer and director, Jason brings to the table a unique mix of creativity and analytical ability, keen visual and narrative instincts, and a knack for seeing beyond the details to the bigger picture.
With The New Media Firm since 2008, Jason has written, produced and directed TV, radio and online advertising for institutional clients like NEA (including a dozen state affiliates), AFL-CIO, SEIU and AFSCME; for successful ballot initiatives in Maine, Massachusetts, Georgia, Oregon and Colorado, and for candidate and independent expenditure campaigns around the country. His compelling ads continue to garner recognition from industry leaders - receiving Pollie and Reed awards each year. Jason's creative and work with independent expenditures has helped flip Republican-held U.S. House seats from red to blue across the country.
An Ohio native and graduate of The University of North Carolina, he lives with his wife in Falls Church, VA and enjoys travel, photography and abstract painting.