Here at The New Media Firm, we are so lucky to work for candidates and organizations we really believe in. We work closely with NARAL Pro-Choice America and NARAL Freedom Fund on a number of projects and were excited to work with them to take on Donald Trump and anti-choice Republicans who have been exploiting the COVID-19 pandemic by trying to restrict access to abortion. This pandemic hasn’t stopped us from making impactful and authentic advertising with real people. This ad is just one of a few we’ve produced over the last few weeks using Zoom video conferencing to get people where they are everyday right now, in their homes.
The ad is part of NARAL’s six-figure investment aimed at targeting swing voters in key battleground states. It features a group of women voters discussing over Zoom how Trump and Republicans are using the pandemic to push their personal ideology over science no matter the cost. Already, this ad and campaign has garnered coverage in Politico, Elite Daily, and on NPR.