We’d like to take the opportunity to thank our clients and partners for having us by their side over the last year to help them win elections, build progressive infrastructure, and pass public policy that will make a difference for people’s lives.
We’re fortunate to have worked with amazing candidates and organizations and celebrated some big wins in November from helping reelect Cincinnati Councilman Greg Landsman to working with the New Jersey Education Association to re-elect Governor Phil Murphy in a very tight race in the Garden State.
We were proud to partner with our friends at A Better Wisconsin Together to deliver another big win in this critical battleground state. Early this year, we were part of the team that helped elect Jill Underly as Wisconsin’s Superintendent of Public Instruction. We ran an aggressive digital program utilizing programmatic, social media, and streaming platforms to reach our target audiences. Our c4 program supported Jill Underly’s record of smart administrative management and critical work instituting all-day preschool and childcare and held her opponent Deb Kerr accountable for her reckless financial mismanagement.
We continue to work with the Progress Michigan table and in-state partners like Michigan League of Conservation Voters laying early groundwork for what will be a critical race for Governor, Attorney General, and the state legislature.
In Massachusetts we worked with the National Association of Government Employees to run an aggressive television and digital program over the summer and fall to hold Gov. Charlie Baker accountable for the complete mismanagement of the Holyoke Soldiers home which resulted in the death of 76 elderly veterans. On December 1st Baker announced he would not seek reelection citing the “distractions” that a political campaign would bring. We were happy to do our part to put an end to Bakers’ reign in Massachusetts.
We continued to work with the National Education Association and teachers unions to highlight the incredible work educators are doing for students all across the country. In New Jersey, we helped tell the story of math teacher Dan Staples who partnered with a local health department on a vaccination clinic to help keep his community safe.
Working with the Delaware State Education Association we developed and executed an innovative campaign to pass HB100 to significantly expand mental health services in Delaware elementary schools. We created a collection of first-person video – over 45 spots in all – telling personal and emotional stories about the importance of mental health in public schools. The highly-targeted digital-first program utilized programmatic advertising, contextual video, and Snapchat to reach a wide range of audiences throughout the legislative session. We are thankful that Governor John Carney signed HB100 into law last August.
This year we also helped the Indiana State Teachers Association overwhelmingly pass a state budget with an unexpected and unprecedented amount of new education spending including helping increase teacher pay. The Indianapolis Star reported that the budget received the “the most “yes” votes of any budget bill this century.“ New education funding will go to K-12 schools over the biennium, more than twice as much as originally proposed in earlier budget drafts.
Throughout the year, we proudly continued our work with the amazing team at the Blue Leadership Collaborative to mentor and support a diverse cohort of campaign managers to win critical races in Virginia. These managers have gone on to be hired by top congressional and statewide races all across the country. If you know of diverse and talented folks who want an amazing training to help them manage campaigns, please have them apply for the BLC 2022 Cohort. Applications are due by January 10th.
We are also continuing our partnership with MomsRising to pass components of Build Back Better that will make life better for American families by lowering costs for child care and providing paid family and medical leave. We’re hopeful and optimistic that the U.S. Senate will get its act together in the new year.
We are all looking forward to 2022 to help our amazing candidates from Oregon to Florida and states in between get across the finish line and to continue the meaningful work with clients we love from protecting and expanding reproductive freedom and LGBTQ+ rights, fighting for solutions to climate change, and expanding rights for organized labor across the country – and so much more.
Thanks so much and see you in the new year!
– The New Media Firm