Mobilizing Voters Online for NARAL

We were honored to work with NARAL Pro-Choice America on a digital campaign this cycle, targeting seven Republican incumbents in Congress around the Supreme Court nomination. 

We produced 30 and 15 second spots tying each Republican to Trump and Kavanaugh. The ads aired shortly after the Supreme Court hearings and focused on the dangerous policies of the Republicans and the ramifications that harm and silence women. Our targets included Democratic women with medium or high vote propensities in suburban districts and the goal was to educate and engage them in the weeks leading up to the election to illustrate what’s at stake.

On Election Day, we were able to help flip all seven incumbent seats to Democratic control. Several were long-held Republican seats and most notably, Virginia’s seventh district turned blue for the first time in 36 years. We served over 28 million impressions, had over 4.5 million completed views of our videos, and drove almost 54,000 clicks to the designated websites.

Check out one of the ads and the full list of winners below.

Abigail Spanberger (VA-07)

Angie Craig (MN-02)

Anthony Brindisi (NY-22)

Cindy Axne (IA-03)

Lizzie Pannill Fletcher (TX-07)

Sean Casten (IL-06)

Sharice Davids (KS-03)