First Win of 2025!

We were thrilled to help our client Dan Cruce win a major victory in a special election in Delaware’s First State Senate District on Saturday, February 15th. Dan ran a dynamic campaign from start to finish. He organized, knocked doors, and worked with us on an aggressive paid media program to speak to voters across the district.

Our advertising program reached voters on whichever screens they were consuming media from television, computers, tablets, and mobile phones. We coordinated with the campaign’s field team to inform voters about where and when they could vote early and about the Saturday, February 15th special election.

Dan won with roughly 78% of the vote and he’s also making history by becoming the first openly gay man to serve in Delaware’s State Senate. We are so proud to be part of the team — now on to the next win!

Here is one of the spots we produced for Dan: