2025 Reed Award Winners

The New Media Firm is proud to have won a 2025 Reed Award from Campaigns and Elections magazine for Best Snackable Online Video for our work helping elect United States Senator Lisa Blunt Rochester in Delaware. The winning ad, “Second Chance” was part of broad program to engage Black voters and focused on Blunt Rochester’s Clean Slate Act designed to expunge the records of people with low-level nonviolent offenses.

This spot achieved some of the highest engagement rates of the campaign, performing exceptionally on platforms favored by younger voters.