Bill Redding

Senior Vice President, Digital and Targeting Director

A native New Englander, Bill is a respected strategist known for his pioneering work at the intersection of traditional and digital media. With twenty-plus years of creative experience, Bill is recognized as an expert in media buying strategy and data analysis that has led to winning advocacy, union organizing and political persuasion campaigns at the federal, state and local levels.

Bill has experience across a diverse set of issues – including more than a decade of work in the senior and aging community working directly with AARP, Alliance for Retired Americans, National Public Pension Coalition and National Committee to Preserve Social Security and Medicare. Prior to his career in politics, Bill was a systems administration trainer and consultant with InfoImage, an IBM-Lotus Business Partner, and a client support representative with The Internet Connection, Inc. (iCi), an early ISP.

Before joining The New Media Firm, Bill was a senior vice-president with Revolution Messaging, a senior strategist with The Campaign Workshop, a senior advisor for grassroots advocacy at AARP, and worked for a long list of other non-profits, labor unions and campaigns. He was named a Campaigns & Elections “Rising Star” for his leadership on the 2010 Arizona Coordinated Campaign. He also held local elected office, serving as a school committee member in North Attleboro, MA. Bill lives in Washington, DC with his wife and their three children.