June 29, 2020

We are seeking two new hires: a digital media buyer and a digital ad operations manager/specialist to join our digital advertising team.

Digital Media Buyer

The New Media Firm is seeking a detail-oriented individual, with at least 3 years’ experience of purchasing digital advertising, to manage digital media buying for our progressive political clients.

This person will collaborate with the digital director and other firm principals to plan, optimize and manage digital ad buys from start to finish. They will know – and more importantly have an opinion on – which KPI and metrics to track to ensure success for our clients. This person will have a strong knowledge of both programmatic and direct buying and will provide actionable campaign insights to both internal teams and key client stakeholders. The media buyer will have an innate sense of curiosity about the latest digital advertising trends and how they may be helpful to our clients. This is an exciting opportunity to work with an experienced team to help progressive political candidates, non-profits, and unions make a difference. We work in a fast-paced environment with tight deadlines.

Responsibilities include:

  • Draft and review campaign digital advertising plans that help clients reach their strategic goals – including the ability to help clients define success and what KPIs best help measure that success.
  • Develop, create and place online advertisements across multiple platforms with precision.
  • Provide day-to-day management on video, display, OTT, SEM and paid social campaigns – including bid management, budget allocation, forecasting, performance monitoring, creative testing, keyword expansions, etc.
  • Monitor and analyze paid digital trends, investigate irregularities in performance, identify strategic opportunities for improvement and present recommendations to optimize ROI and improve campaigns.
  • Develop and execute intent/testing, e.g., A/B or multivariate tests, for key paid media performance levers such as ad copy, creative, and landing pages.
  • Stay up to date with the latest video, display, OTT, search and paid trends, changes to tools and innovations in the digital space and make recommendations based on findings and learnings.
  • Manage project timelines to ensure client deliverables are on time and within budget.
  • Collaborate effectively and confidently with clients and colleagues across all areas.

Skills and Qualifications:

  • An in-depth knowledge of the platforms that make up our tech stack – GCM, GTM, Basis, Facebook Business Manager, and Asana – or similar platforms.
  • Experience with advertising technologies on the buy-side of the online ad landscape including: pixels, creative formats, ad serving, viewability/verification & Google Analytics.
  • Ability to gather and analyze ad data, assess performance and make adjustments to optimize ads, and develop actionable recommendations to report back to the team and client on performance in a clear and user-friendly manner.
  • Experience working on political, advocacy, or union campaigns—and a knowledge of the strategies, tactics, goals and timelines of running those campaigns is a plus.

We offer a generous benefits and employment package. To apply, email resume and a cover letter to resumes@thenewmediafirm.com with the subject line: “Digital Media Buyer.”

The New Media Firm is an Equal Opportunity Employer that values a multi-cultural, diverse working environment. Applicants of diverse backgrounds are welcomed and encouraged to apply.

 

Digital Advertising Operations Specialist

The New Media Firm is seeking a detail-oriented Digital Advertising Operations Specialist, with at least three years (2 election cycles) of experience building and managing digital advertising campaigns for our progressive political clients.

This person will organize, facilitate and help execute digital campaigns and initiatives accurately and on time. They will maintain a holistic view of their assigned digital campaigns, projects and initiatives, sharing out status updates weekly to the core team. And serve as the liaison between the digital team and other TNMF teams for their assigned campaigns.

Most importantly, like the rest of the digital team, the digital advertising operations specialist will have an innate sense of curiosity about the latest digital advertising trends and how they can help our clients win elections and advocacy fights. This is an exciting opportunity to work with an experienced team to help progressive political candidates, non-profits, and unions make a difference. We work in a fast-paced environment with tight deadlines.

Responsibilities include:

  • Manage project lifecycle from concept through planning, analysis, design, testing, and implementation.
  • Develop, proactively monitor and manage schedules in our project management tools, tracking and sharing milestones and/or delays that will affect timing and completion.
  • Ensure projects, deliverables and processes are managed within the project management tools.
  • Schedule internal core team meetings (kickoff, regroup, status, etc.) following effective meeting practices; takes notes to share with internal core team as needed.
  • Manage, execute, and communicate project plans, changes on direction, approvals and priorities based on business requirements, new information and/or budget considerations to core team and key stakeholders.
  • Ensure accuracy and cohesiveness in client reporting.
  • Manage timelines to ensure approved creative is received on time, meets production requirements, and is delivered to the digital buying team.
  • Performs other related duties as assigned.

Skills and Qualifications:

  • Must have the ability to get up to speed quickly and work autonomously.
  • Experience with GCM, Basis (or another DSP), Asana and Facebook Business Manager.
  • Effective planning, organizational, and problem-solving skills.
  • Experience handling a high volume of work and prioritizing duties in a fast-paced environment.
  • Effective interpersonal, verbal, and written communication skills.
  • Willing to learn and contribute to the team
  • Experience working on political, advocacy, or union campaigns—and a knowledge of the strategies, tactics, goals and timelines of running those campaigns is a plus.

We offer a generous benefits and employment package. To apply, email resume and a cover letter to resumes@thenewmediafirm.com with the subject line: “Digital Ad Ops”

The New Media Firm is an Equal Opportunity Employer that values a multi-cultural, diverse working environment. Applicants of diverse backgrounds are welcomed and encouraged to apply.