Another Big Win in Wisconsin

April 9, 2021

The New Media Firm was so proud to partner with our friends at A Better Wisconsin Together to deliver another big win in this critical battleground state. This year, we were part of the team that helped elect Jill Underly as Wisconsin’s next Superintendent of Public Instruction earlier this week. We ran an aggressive digital program utilizing programmatic, social media, and streaming platforms to reach our target audiences. Our c4 program supported Jill Underly’s smart administrative management and critical work instituting all-day preschool and childcare and held her opponent Deb Kerr accountable on her long record of financial mismanagement.

Back in April 2020, we worked with ABWT to elect Jill Karofsky to the Wisconsin Supreme Court in an incredibly contested race against incumbent Daniel Kelly. That race was especially significant as Democrats lost the previous Supreme Court election in 2019.

Wisconsin is proving that there is no “off-year.” We’re proud to have partnered on these two statewide wins and help build programming infrastructure and ongoing communication to voters, *not* just every two years.

Looking forward to more great big wins in Wisconsin ahead!